I recently stayed at a Doubletree hotel in downtown Chicago, and saw a novel, attention-getting way to advertise the in-house restaurant – a Post-It on the mirror: Here’s why it worked:

  • Placement – everyone looks in the mirror!
  • Eye-catching/unexpected – my first thought was “Did the last guest leave a note?”!
  • Personal call to action – the message was an invitation from the chef, not just a faceless offer.

Don’t you think this has more impact than a l flyer left on the desk?

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