ECIA Marketing Excellence Awards

I was thrilled earlier this month to accept two Marketing Excellence awards from the Electronics Component Industry Association (ECIA) on behalf of the Panasonic Electric Works (PEWA) Marketing team. The first was in the Social Media Outreach category (Honorable Mention), recognizing PEWA’s TechInsights blog. We set up the blog 12 months ago, to establish Panasonic’s engineering team as […]

The Mobile Revolution – What it Means for B2B Marketing

“7 Billion people on earth and 6 Billion mobile subscriptions – it’s revolutionary”. That’s how Christine “CK” Kerley began her presentation to the Business Marketing Association of NJ on how Mobile Marketing is key to B2B success. Some impressive numbers – 7 trillion texts sent in 2011, 183 billion apps to be downloaded in 2015 – highlight that our cellphones are […]