Does the Visitor Center Truly Represent the Brand?

Customer Experience. One obvious expression is the way a brand designs their “visitor center” and on a recent trip to the Pacific Northwest, I sampled two very different styles. On my first trip to Seattle in more than 10 years, I knew I was going to visit the Starbucks Roastery. Despite my preference for independent […]

What B2B Marketers are Talking About – BMA Blaze

Integrating Marketing with Technology; The Battle for Attention; Realtime Marketing. These were the three most talked about subjects at the recent BMA Blaze Conference in Chicago, attended by 750 leading Business-to-Business (B2B) marketers. In the last few years, there have been a lot of “new” marketing issues to discuss – migration to mobile; the rise […]

The First 90 Days of a Digital Marketing Strategy – Q&A With BMA Buzz

In advance of BMA-NJ’s Digital Marketing Summit, the folks at BMA Buzz were kind enough to interview me for a Q&A Article in their eNewsletter. Here’s the first question – click-through to BMA Buzz to read more… Buzz: What do marketers need to accomplish in the first 90 days? Steve Cummins: The first 90 days should be […]