A few of my favorite Marketing books:

Making it Stick; by Chip Heath and Dan Heath

Crossing the Chasm; by Geoffrey Moore

Social Marketing to the Business Customer; by Paul Gillin, Eric Schwartzman

The Tao of Twitter; by Mark Schaefer

Freakonomics;  by Steven D. Levitt, Stephen J. Dubner

Presentation Zen; by Garr Reynolds

The First 90 Days of a Digital Marketing Strategy

Presented at BMA-NJ Digital Marketing Summit, April 9th 2013

Five Lessons from Social Media Marketing at Panasonic Electric Works

Presented at BMA-NJ Social Media Symposium, April 10th 2012

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