The Solent Blog

Does the Visitor Center Truly Represent the Brand?

Customer Experience. One obvious expression is the way a brand designs their “visitor center” and on a recent trip to the Pacific Northwest, I sampled two very different styles. On my first trip to Seattle in more than 10 years, I knew I was going to visit the Starbucks Roastery. Despite my preference for independent […]

“Start with Why” to Build an Inspired Team

Simon Sinek has a theory on what makes companies great – “Start with Why.” And 26 million views of his TEDTalk video, titled How Great Leaders Inspire Action, suggests that he has something interesting to say. In a nutshell, Sinek’s theory is “People don’t buy WHAT you do, they buy WHY you do it.” For example, Apple is known for their design ethic […]