The Marketing Mix Podcast
Thought Starters for B2B Business Leaders
The Marketing Mix is your guide to branding, content, demand generation, and sales enablement for start-ups and small B2B companies.
Steve digs into the details by interviewing marketing experts; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics
S2E6: Responsible Marketing is Good for Business
Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies.
Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience in integrating these practices into B2B events and campaigns. Reducing unnecessary tradeshow swag; creating thoughtful event activations; and showcasing company values in advertising and outreach.
We also discuss the motivation for companies to adopt this approach – to reflect their internal values; appeal to an increasingly tuned-in customer base (we’re looking at you, Gen Z); or respond to their employees’ expectations. And provide some guideposts for marketers and business owners who are looking to get started.
S2E3: AI in Marketing- How to get started on your AI journey
Are we ready to take advantage of AI in Marketing yet?
Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to.
So in this episode, I talk through the options that marketers should consider as they start to look into AI; share some examples and use cases of how to incorporate AI into your daily workflows; and consider where we might be with AI tools a year from now.