About Solent Strategies

They say a rising tide lifts all boats. 
The secret to Solent is the 'Double High Tide'!

A yacht sailing on the Solent Water, with Hurst Point lighthouse in the background

Why Solent Strategies?

The Solent is a historically significant stretch of water on the south coast of England. It’s where the Mayflower sailed from, and was the location for the original Americas Cup yacht race.

It also has a unique asset – a double high tide – which has given sailors and merchants an unfair advantage across the years. The tidal water has to travel around both sides of the Isle of Wight, causing an extra-long high tide; providing deeper water and wider windows for ships; and making Southampton one of the most profitable ports in Europe.

Solent Strategies seeks to provide a similar “double tide” advantage for our clients, whether that’s building a skilled and motivated marketing team; bridging the gap between Sales and Marketing; or getting the attention your products deserve.

Steve Cummins
– Founder & Chief Marketer

As a B2B Marketer with global experience, Steve has spent his career getting more than a fair share of attention for technology products. Whether it’s launching a new product, expanding into a broader market, or gaining market share from a niche position, it always starts from recruiting and mentoring a high performing team of marketers. His corporate career includes scaling the Marketing function at Opengear, a Deloitte Fast500 IT solutions company (acquired by Digi International); building a team from scratch at Airtame, a small-but-feisty equity-funded A/V company in Denmark; rebranding Next Level Performance, a family-owned sales incentive company; and running the Technical Marketing Division at Panasonic Electric in the US. Steve grew up in England, and has lived in the US for many years, while working and traveling globally. He has been a marketer at companies with British, American, Australian, Japanese and Danish ownership, and is comfortable bridging the gap between different professional cultures. Steve is now focused on helping companies expand their marketing capabilities, to scale as they grow.