Thoughts on Marketing

The Right Tool for the Right Job

Do you know why you’re investing in a particular marketing tactic?

It may not be metric-driven. You may be doing something for awareness, or credibility. But whatever it is, you need to know why.

Plus I ask ChatGPT to mix up a mobster cocktail!

Getting Started with AI

Are we ready to take advantage of AI in Marketing yet?

I walk through the options that marketers should consider as they start to look into AI. Which model? How does it work?

And share some use cases to get started.

AI n’t Misbehavin’

Is it too late to get started with AI? No, not even close. So here’s some hints on how to begin.

Plus, highlights of my interview with the CEO of dlivrd.io.

And, since it’s almost St Patrick’s Day, a couple of ideas for a celebratory drink

Why Should Anyone Care?

The right message, to the right people, at the right time. To me, that’s the core of marketing.

And it centers around nailing your Positioning.

My thoughts on deciding the Who/Why of your company or product.

Mentoring vs Managing….

What’s the difference between Managing and Mentoring?

Beyond the textbook definitions, I’d argue that you can manage anyone, but that mentoring is reserved for someone with potential.

Plus, some thoughts on the Superbowl ads.

Old Years Resolutions

We start the year off with good intentions.

By the end of January, though, most of those have fallen by the wayside and we’re back on the hamster wheel, trying to just keep up.

That’s why I like to set my intentions on February 1st.

“OK Steve. You’re so smart. What are your ‘February Resolutions’?”

Sales Kick-Offs: Avoiding the Yawn

How do you make your Sales Kick Off less boring? With a kick-ass SKO theme.

Whether it’s a movie title , or based on your location, we talk about how you can find the right theme to inspire and motivate your team.

Is Sales Navigator worth the Investment?

You need to have a philosophy on how to use it, and embed that in your processes. And you need to train your team not just on the mechanics, but on the strategy too.

Be intentional, and build a launch plan when you introduce it to the sales team.

Also this week – “Is this really ABM”?

Have you missed the boat on ChatGPT?

It’s an interesting tool, and with OpenAI’s latest announcements on building task-specific bots, it’s going to continue to change how we work.

But learning how to prompt ChatGPT directly is not how AI is going to transform daily life.

Also this week – “Adding some muscle to A/B testing.”

Impersonal Personalization

When you think about email personalization, look beyond the name.
What people really want is information that is useful to them.

So segmenting your database and customizing the content will get you far more juice. And it provides a better experience to the reader.

Plus, this week – “Should every business have a website?”