Thoughts on Marketing

Sales Kick-Offs: Avoiding the Yawn

How do you make your Sales Kick Off less boring? With a kick-ass SKO theme.

Whether it’s a movie title , or based on your location, we talk about how you can find the right theme to inspire and motivate your team.

Is Sales Navigator worth the Investment?

You need to have a philosophy on how to use it, and embed that in your processes. And you need to train your team not just on the mechanics, but on the strategy too.

Be intentional, and build a launch plan when you introduce it to the sales team.

Also this week – “Is this really ABM”?

Have you missed the boat on ChatGPT?

It’s an interesting tool, and with OpenAI’s latest announcements on building task-specific bots, it’s going to continue to change how we work.

But learning how to prompt ChatGPT directly is not how AI is going to transform daily life.

Also this week – “Adding some muscle to A/B testing.”

Impersonal Personalization

When you think about email personalization, look beyond the name.
What people really want is information that is useful to them.

So segmenting your database and customizing the content will get you far more juice. And it provides a better experience to the reader.

Plus, this week – “Should every business have a website?”

Are Your Case Studies Believable?

One of the speakers at Propelify was sharing his vision for the future of AI. He had a pretty interesting viewpoint on how AI will evolve for graphic designers and artists (too long to explain here). Then he showed the product he’d developed… which was when he lost me…

Also this week – tips for writing a killer case study.

Pumpkin Spice Attribution

I’m sure Starbucks have a large data team to track how their pumpkin ads and PR placements are driving in-store sales

But it’s not that easy for B2B marketers. Especially when you have a multi-tier distribution network, and a complex sales model.

So what do you do, as a growing business with limited resources?

Getting to Grips with AI

I’ve been thinking about how AI is likely to affect the day-to-day of how we get stuff done in marketing.

For most of us, the real value of AI tools is going to be the apps layered on top of it. And to illustrate that, let me tell you about my podcasting process…

Plus, more thoughts on Attribution.

Old Shoes and Influencers

Who’s the unknown influencer in your organization? The person who’s pulling the strings – possibly without even knowing it.

Plus, “From Google Ads to Attribution”

When to Fire Your Agency

Firing an agency is a rite of passage in a marketing career.

Sometimes it’s easy (when they’re really bad at what they do); sometimes it’s tough (when they’re nice people); and sometimes it can actually be quite satisfying. Which makes me sound mean, but let me explain…

Also this week “Should LLMs write marketing copy?”