The Marketing Mix Podcast
Thought Starters for B2B Business Leaders
The Marketing Mix is your guide to branding, content, demand generation, and sales enablement for start-ups and small B2B companies.
Steve digs into the details by interviewing marketing experts; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics
S2E11: The Sendoso Marketing Journey
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales – where he spotted a gap in the market – to being a company founder, and then the first CMO.
He details Sendoso’s early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.
Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.
S2E10: Is Google losing its grip on B2B marketing?
If you’re a founder or CEO of a growing business, you’ve probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly!
And there’s a good chance that all this effort has left you frustrated. The game has changed drastically over the last year or two – impacting the value of both SEO and Google Ads.
On this episode, we explore the changes in the landscape; look at how people’s search habits have changed; and talk about the evolving role of Content Marketing to take advantage of the strategic shift.