The Marketing Compass Program
For ERA Reps
Get a jump start on Marketing for your company,
with a program built for Reps
If you’re struggling to find new customers…
If your Principals want you to do more, with less…
If you’re not sure if your website’s working for you…
If you’re using LinkedIn, but it’s not getting results…
The Marketing Compass program will help you punch above your weight
Learn the tactics that will help you grow.
Build a simple marketing strategy for your company.
And work with other Reps to improve how you market your business.
How does the program work?
Through a combination of online seminars, group discussions and one-on-one sessions, the Compass Program will help you improve your marketing approach and give you confidence in how you’re talking about your strategy.
What does the program include?
- One-on-one calls to work with you on your marketing challenges
- Group discussions to learn marketing tactics and share experiences
- Access to email advice and resources during and after the program
One individual coaching session per month, via Zoom
- Identifying the best marketing strategy for your business
- Working on specific marketing projects
- Providing support and resources for your internal team
In a small group of your peers, Steve will share marketing tactics, and lead discussions on the most pressing marketing challenges the group is facing.
- A presentation on a key marketing topic
- Group discussion on the topic, and any other issues
- Sharing progress on your marketing goals
As part of the Compass program, you’ll have access to marketing resources and advice for a full 6 months:
- Email support directly from Steve
- Access to a slack forum for marketing advice and discussion
- Resources to help with your marketing projects
- Advice and recommendations on hiring freelance help
Topics we’ll cover:
» Building an Audience – who should you be targeting, and how
» LinkedIn and social media – building credibility and finding customers
» Email Marketing – keeping people interested in you
» Websites – what are they for, and how to build a better one
» Webinars and events – the value of your own content
» Digital advertising – Google, LinkedIn and banner ads
Program Fee: $400/month for 3 months
Why Solent Strategies?
Steve Cummins is a B2B marketer, with experience in the components industry, as well as semiconductors and data centers. He ran the Marketing Division at Panasonic Electric (Aromat), working closely with Reps and Distributors; and has worked with start-ups and small businesses selling IT gear, A/V components and software solutions.
Steve started Solent Strategies to help small businesses punch above their weight. Providing access to marketing strategy and tactics normally available only to larger companies.
Learn More About the Marketing Compass Program
If this sounds like something that could help you:
1) Watch the Introduction Webinar which outlines the PADE marketing framework, and gives more detail on the program:
OR
2) Book a 30 minute call with Steve here
