Fractional CMO
Adding senior marketing expertise to your team,
at a fraction of the cost of a CMO
What is a Fractional CMO?
A Fractional Chief Marketing Officer – or Marketing VP/Director – is a part-time member of your leadership team, helping you to navigate the twists and turns of growing a business. When you know you need a senior marketer on your team, but aren’t ready to invest in a full-time hire, it’s time to consider a fractional marketing leader.
Someone who can build a strategy and help you implement it. Who can find, hire and mentor a team of freelancers and in-house marketers. And who stays current on the latest marketing research and techniques.
Why might you need a Fractional Marketing Leader?
When you’re running your business, marketing is just one of the many things you have to pay attention to. But it’s not straightforward. There’s so-called “digital marketing” – Google Ads, social media, your website, and search engine optimization. There’s your brand and how you position yourself in the market. There’s partner relationships, industry events and tradeshows. And there’s everything your sales team needs to be successful – collateral, demand generation, a functional CRM.
How do you know where to start and what to focus on? That’s where a fractional marketing leader can help.
Solent Strategies' Approach
Steve has built and run marketing teams at a number of growing B2B companies and also worked with global organizations such as Panasonic. He’s seen how thoughtful marketing can have an outsize impact on a business, and knows how to craft a strategy in each unique situation.
Each company is unique, and every industry has its own quirks. You can’t use a standard playbook – the trick is to understand how marketing actually works, and apply those techniques to the specific market situation.
Whether your goal is to establish product leadership, increase profitability, or expand into new markets, Steve will work with you to evaluate your current position, design the best strategy for growth, and build the processes to make it happen.
How Marketing Drove the Growth at Opengear
Steve built the marketing function at Opengear – redefining their position as the leader in “network resilience” (a market category that didn’t previously exist), establishing a channel marketing presence, overhauling the digital marketing strategy. Within three years, the company was recognized as a Deloitte Fast 500 company, and Opengear was acquired by Digi International.
We all know Marketing won’t be successful without a strong partnership with Sales. Here’s what Alan Stewart-Brown, VP Sales at Opengear, has to say :
“Steve contributed to a prolonged period of high YoY growth and his marketing strategy and leadership took what started out as a little unknown technology company with a great product, to the point where Opengear was recognised as the global market leader. His ideas and campaign execution expertise transformed Opengear into a ‘thought leadership’ position”
