Thoughts on Marketing

Perplexity – My new AI assistant

If you’re still using ChatGPT as your ‘go-to’ AI assistant, it might be time to take a look around.

Perplexity – at least as a search engine – is far superior to ChatGPT. And it’s pretty handy at some other writing/editing tasks too.

Plus, I talk to Kris Ruudegraap, CEO of Sendoso, about his Founder journey.

The Social Media Albatross

Social media isn’t a natural skill for many CEOs for Founders. Yet for many of them – at least in the early stages – it’s a necessary part of the growth model.

So if you really don’t want to be spending your time crafting the perfect social media post, what’s the alternative?

Plus, some thoughts on the ever-expanding landscape of non-alcoholic beers.

The ROI of Events (Part 2)

Why are you attending a particular event? Who are the audiences you’re there to see? It’s too easy to sign up to a tradeshow because ‘everyone else will be there,’ or ‘we’ve always done it.’

But if someone asked you “how do we drive value from this event,” would you have an answer (that doesn’t include the phrase ‘number of leads’)?

Plus – a visit to Great Jones Distilling in Manhattan,

How do you get value from a tradeshow?

Tradeshows are a significant investment. Often 30% of your total marketing budget, not to mention the time spent at the show.

So how do you make sure you don’t get lost in the noise?

Plus, I talk with Greg Brooks, CMO of SearchTides about the impact of AI on search.

The Right Tool for the Right Job

Do you know why you’re investing in a particular marketing tactic?

It may not be metric-driven. You may be doing something for awareness, or credibility. But whatever it is, you need to know why.

Plus I ask ChatGPT to mix up a mobster cocktail!

Getting Started with AI

Are we ready to take advantage of AI in Marketing yet?

I walk through the options that marketers should consider as they start to look into AI. Which model? How does it work?

And share some use cases to get started.

AI n’t Misbehavin’

Is it too late to get started with AI? No, not even close. So here’s some hints on how to begin.

Plus, highlights of my interview with the CEO of dlivrd.io.

And, since it’s almost St Patrick’s Day, a couple of ideas for a celebratory drink

Why Should Anyone Care?

The right message, to the right people, at the right time. To me, that’s the core of marketing.

And it centers around nailing your Positioning.

My thoughts on deciding the Who/Why of your company or product.

Mentoring vs Managing….

What’s the difference between Managing and Mentoring?

Beyond the textbook definitions, I’d argue that you can manage anyone, but that mentoring is reserved for someone with potential.

Plus, some thoughts on the Superbowl ads.

Old Years Resolutions

We start the year off with good intentions.

By the end of January, though, most of those have fallen by the wayside and we’re back on the hamster wheel, trying to just keep up.

That’s why I like to set my intentions on February 1st.

“OK Steve. You’re so smart. What are your ‘February Resolutions’?”