Here’s How I Can Help
Marketing isn’t “one size fits all.” Every company has unique requirements. Here are some ways we can work together.
Fractional Marketing Leader
If you want to bring a senior Marketer on to your team, but aren’t yet ready to invest in a full-time hire, consider a Fractional VP or Director of Marketing.
Steve will work with you on a longer term, part-time basis, to build the foundations of a growing Marketing function, develop your in-house talent, and prepare you for that next step.
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Marketing Mentor
You’ve hired your first marketing manager. They’re getting things done – social posts, Google ads, and email campaigns - but they lack the experience to handle larger projects, or the strategic awareness to expand your audience.
A Marketing Mentor can work with them to develop a Go-To-Market plan; prioritize their workflow to get the most out of limited resource; and develop their marketing skills. So they can truly have an impact on your business.
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Marketing Audit
You’re already spending time and money on your Marketing. But how confident are you that the investment is paying off?
With a Marketing Audit, we’ll look at how you’re doing in terms of message clarity, website performance, ad spend, social media reach and sales enablement. And provide actionable insights and an outline plan to move forward.
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Brand Positioning
Do your potential customers “get” what you do? Is it easy for them to understand why they should use your product or service?
Making it clear how you help people to get the job done – that’s the key to a strong brand position. And often, that’s not the same message you used when you first launched your company.
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Project Execution
If you have a project that needs to get done, but you don't have the internal resources, we can step in and help. Launching a new product; setting up and running a sales meeting or external event; upgrading your website, and more.
Whether you’re building a Marketing function from scratch, or are ready to grow your existing team, we can work with you on a project basis to move your business forward.
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Trusted Advisor
Part of your team, as an "on call" marketer, or a member of a formal Advisory Board.
Working on a retainer-basis, to provide ongoing marketing advice to the Executive team and regular guidance to your in-house marketers.
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